THE MARKETING VALUE OF 100% COLOMBIAN COFFEE

Colombia, as a coffee producer, has a spectacularly high awareness amongst global coffee consumers. The 100% Colombian coffee advertising campaign has created a unique, segment in the market, composed of hundreds of brands available in grocery stores, coffee shops, restaurants and hotels around the world, whose value proposal is the guarantee of quality offered by the Colombian coffee.

The Juan Valdez campaign and its communication symbols have been considered one of the five brands more recognized in the global market. Therefore, giving our clients a higher aggregated value useful in the communication of their products.

THE MARKETING VALUE OF THE JUAN VALDEZ^® LOGO

Featuring our Juan Valdez^® logo, we have sponsored sport events as: the US Open, the Roland Garros Tennis Championships, the Canadian Open Tennis Championships, the FIS Alpine Ski World Cup and the European and World Figure Skating Championships.

This consistent effort along with the quality of our products has resulted in outstanding brand recognition and awareness amongst consumers worldwide. Either on private or regional brands, the Colombian coffee logo increase the perceived value. Therefore, the consumers are willing to pay more for 100% Colombian coffee with the Juan Valdez^® logo.

CONTACT US

	BUENCAFE FOREIGN OFFICES
	FNC  TOKIO OFFICE
	Yiro Emilio Muramatsu yiro.muramatsu@cafedecolombia.com Kami Osaki, Shinagawa Ku, Tokio Tel: 90 813 3440 6041
	FNC NEW YORK OFFICE
	Sebastian Uribe suribe@buendiacoffee.com 140 East 57th Street, New York, NY 10022 Chinchiná. Caldas, Colombia Tel:(57 6) 8504040 ext.309
	BUENCAFE CHINCHINA OFFICE
	MARKETING DIRECTOR
	Cristina Madriñan R. cristina.madrinan@cafedecolombia.com Cra4 Calle 16 Vía Palestina Chinchiná. Caldas, Colombia Tel:(57 6) 8504040 ext.309
	BUENCAFE EUROPEAN MARKET
	Simón Villegas simon.villegas@cafedecolombia.com Cra4 Calle 16 Vía Palestina Chinchiná, Caldas, Colombia TeL:(57 6) 8504040 ext.209
	BUENCAFE ASIAN MARKET
	Felipe Mejia M felipe.mejia@cafedecolombia.com Cra 4 Calle 16 Vía Palestina Chinchiná, Caldas, Colombia TEl:(57 6)8504040 ext.227
	BUENCAFE NORTHAMERICAN MARKET
	Camilo Gomez E camilo.gomez@cafedecolombia.com Cra 4 Calle 16 Vía Palestina Chinchiná, Caldas, Colombia Tel:(57 6) 8504040 ext. 328
	BUENCAFE COLOMBIAN MARKET
	Veronica Herrera C veronica.herrera@cafedecolombia.com Cra 4 Calle 16 Vía Palestina Chinchiná, Caldas, Colombia Tel: (57 6) 8504040 ext. 314